Workshops for emerging and current managers include skills workshops around best-practice professional management  processes.

It’s all about transferring knowledge pearls of wisdom.

What do all these words mean for you?

Workshops for emerging and current managers will deliver the key concepts, explain the terminology and the importance of best-practice approaches which develop competitive advantage…the lifeblood of profitable survival and growth.

Offer these workshops for emerging and current managers to your clients, members, teams and department leaders. Benefit from the kudos and differential value that marketing practice workshops will deliver to positively augment your brand values in the eyes of your customers and stakeholders.

Do you believe your teams need practical insight and hands-on demonstration of leading-edge marketing strategy development and management practice?

I can develop specific issue workshops which will take your teams from general awareness to thorough knowledge.

Learn about the options, processes, techniques, traps and tricks for applying professional marketing approaches in your organisation.

For example, SWOT’s should be built from your customers’ perspective; not from an internal guess. Learn how to achieve this; so you can measure and manage your improvement in their eyes over time.

And, positioning maps need to be indexed against critical success factors that customers believe drive their decisions for preferred supplier choice.

Teams should be created, nurtured, developed and incentivised to exceed their performance expectations. Once their job is done, new teams can emerge from the chrysalis of success to follow pathways for their own beneficial career development.

Strategy processes can be cumbersome, proprietorial and regimented. Our approach to development best-practice strategic processes start with SMART objective setting; usually by targetted market segment and populated with metrics that matter to allow measurement over time and viable management.

Tactical management regimes need to be practical, replicable and achieve widespread buyin by the players in the game. If people are onboard, there’s a much better chance that the strategy will be effective.