Clients prefer me for complex project leadership when:
- Their talent is already committed on other tasks
- Incumbents don’t have the potential to deliver
- They need deep and wide experience with fresh independent strategic eyes to drive results quickly
- They need absolute confidential arms-length resources to maintain anonymity on a key project
- In-house professional marketing capability is underweight
STRATEGY TO IDENTIFY AND EXPLOIT market opportunities.
- Value proposition development that switches volume for profitable share growth
- Market, customer and competitor analysis to identify strategic trends, unmet needs and competitor weaknesses worth exploiting
- Acquisition, merger and divestment due diligence plus integration or exit planning to create value
BEST-PRACTICE STRATEGIC PLANNING PROCESSES to strengthen your market position
- Pricing strategy, decision protocols and management techniques to optimise margin management *NEW
- Brand and product portfolio development programmes to revitalise lifecycle positions
- Promotional and communications strategy to ensure on-brand messaging, targeting, awareness growth and sell-through
- Go-to-market channel strategy to leverage distribution opportunities
- Market information systems design & implementation to collate & validate information for managers
HANDS-ON IMPLEMENTATION TO BOOST outcomes and results.
- Marketing & communications programme development and execution leadership to leverage multiples-impact around available budgets
- Application of best-practice processes, techniques and management regimes to reinforce sources of competitive advantage
VALUE-ADDED SERVICES for improved organisational capability
- Facilitation of strategic conversations to create consensus on direction
- Keynote presentations to conferences, forums and workshops to stimulate thought-leadership
- Marketing & digital communications assets reviews to reinforce best-practice
- Peer reviews of plans and intentional strategies
- Creation of standard operational procedures and policy manuals
MARKETING & COMMUNICATIONS GOVERNANCE for the digitally-connected world
- Compliance awareness and training to operate professionally within the law
- Marketing & communications governance workshops and protocols for ambiguous risk-laden scenarios
- Marketing & communications governance policies and standard operating practices and guidebooks
- Marketing & communication governance advisory in M&A, MBO, MBI, divestments and similar transactions.
